MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.
ABOUT THE ROLE
As the Mid-Weight Graphic Designer - CRM at MESHKI, you will be focused on creating visually appealing and high-converting email designs that align with the brand’s premium aesthetic for marketing campaigns, sales, customer loyalty programmes and flow campaigns. This role requires a highly creative eye, a passion for staying up to date with the latest trends and a strong understanding of how to create successful email campaigns.
Please include an up to date portfolio of your email design work in your application.
WHAT YOU’LL BE DOING
- Ensure all email designs are consistent with brand guidelines, a premium aesthetic while maintaining a cohesive look across all digital touch points.
- Use exceptional knowledge of typography to enhance readability and engagement across email campaigns.
- Develop and implement layout designs, using fonts, colours and imagery to enhance readability and engagement.
- Create multiple design versions for A/B testing to identify effective design elements that drive higher engagement and conversion rates.
- Work on your own creative initiative, bring new innovative creative ideas to the wider team.
- Optimise email design for various devices, ensuring mobile responsiveness and compatibility with different email clients while keeping user experience at the forefront.
- Collaborating with marketing, copywriting, and development teams to ensure email campaigns are executed smoothly. Understand campaign objectives, messaging, and target audience.
- Participate in brainstorming sessions and offer creative input for email content strategy.
- Ensure email designs are user-friendly, focusing on premium image selections, clear call-to-action (CTA) buttons and easy navigation.
- Work with CRM team to ensure emails render correctly across different email platforms like Gmail, Outlook, and Apple Mail.
- Continuously improve designs based on performance metrics, such as open rates, click-through rates (CTR), and user engagement data.
- Maintain consistency across all emails, ensuring alignment with the company’s overall visual branding and messaging.
- Research and stay up-to-date on current email design trends, technologies, and best practices to keep email campaigns innovative and effective.
- Have the ability to assist in other areas of the graphic design team when needed. (advertising, website assets, photo retouching, basic Video Editing and Print is a bonus)
WHAT YOU’LL NEED
- 3 years of experience designing high-end email marketing campaigns for an industry leader or in a similar role.
- A tertiary qualification in Visual Communications Design, Graphic Design or similar.
- Experience in the fashion, beauty or retail industry.
- Be an exceptional team player, accept and take feedback on board while maintaining a positive growth mindset.
- Good understanding of branding and working with brand style guides.
- A strong knowledge of typography, the fundamentals of design and best design and typography practices.
- Highly organized, and able to thrive in a fast paced, deadline-driven environment.
- Demonstrated ability to multitask and manage timelines.
- Strong, demonstrable technical skills in Adobe Creative Suite (InDesign, Illustrator and Photoshop).
BENEFITS
Employee Perks: Monthly clothing allowance, generous employee discounts and flexible working arrangements to support a healthy work-life balance. Bi-weekly healthy breakfast in the headquarters, pilates yoga and meditation classes.
Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass
Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.
COMPANY CULTURE
We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.
Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.