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PR Assistant

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

ABOUT THE ROLE

As the PR Assistant for MESHKI, you will play a pivotal role in enhancing and expanding the brand's presence and influence in the fashion industry. Your responsibilities will include developing and executing innovative influencer marketing strategies, managing relationships with influencers, and coordinating impactful influencer campaigns. This role requires a proactive approach to building and nurturing relationships with influencers, ensuring their content aligns with MESHKI's brand values and enhances its premium brand positioning globally.

WHAT YOU'LL BE DOING

  • Assist in the planning and execution of influencer marketing campaigns.
  • Help coordinate product seeding, event planning, and social media takeovers.
  • Ensure timely and efficient delivery of products and materials to influencers.
  • Identify potential influencers and content creators that align with MESHKI’s brand values and target demographics.
  • Assist in outreach efforts to establish initial contact and build relationships with influencers.
  • Maintain an updated database of influencer contacts and engagement metrics.
  • Collaborate with influencers to ensure the creation of high-quality, brand-aligned content.
  • Submit content for review and approval content to ensure it meets MESHKI’s standards before publication.
  • Assist in the collection and organisation of influencer-generated content for use across MESHKI’s digital platforms.
  • Track and monitor the performance of influencer campaigns, including engagement, reach, and ROI.
  • Assist in preparing detailed reports on campaign outcomes and performance metrics.
  • Provide insights and recommendations based on data analysis to optimize future campaigns.
  • Handle administrative tasks such as scheduling meetings, organizing files, and managing communications.
  • Assist in managing budgets and expenses related to influencer campaigns.
  • Ensure all influencer contracts and agreements are properly documented and filed.
  • work closely with the marketing, social media, and PR teams to ensure alignment and coordination of influencer strategies with broader marketing initiatives.
  • Support cross-functional projects and campaigns to maintain a cohesive brand narrative.
  • Stay updated on the latest trends in fashion, social media, and influencer marketing.
  • Monitor competitor activities and industry benchmarks to identify opportunities for MESHKI.
  • Assist in planning and executing influencer events, such as product launches and brand activations.
  • Provide on-the-ground support during events to ensure smooth execution and positive influencer experiences.

WHAT YOU'LL NEED

  • Bachelor’s degree in Marketing, Communications, or a related field (or currently pursuing).
  • 1-2 years of experience in influencer marketing, social media, or a related field.
  • Strong relationships with influencers and content creators in the fashion and lifestyle sectors.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and organisational skills.
  • Ability to multitask and manage time effectively in a fast-paced environment.
  • Proficiency in using social media and influencer marketing tools and platforms.
  • A genuine love for MESHKI as a brand, our values and our mission.
  • A bubbly, genuine and outgoing personality.
  • Strong understanding of MESHKI’s branding and what constitutes great content.
  • Exceptional knowledge of influencers on Instagram, Youtube & Tiktok (if there was an Influencer Trivia, you would win 100%! ).
  • A creative mind, able to think of ideas that haven’t been done before (for gifting, initiatives, events).
  • Ability to communicate ideas clearly.
  • Ability to think creatively about problems.
  • Confident in sharing ideas in team settings.
  • A go-getter attitude and hungry to succeed and continue to progress at MESHKI.
  • A great work ethic, meticulous attention to detail.
  • Passionate about women empowerment, diversity and inclusion in the fashion industry.
  • A great sense of style that fits MESHKI aesthetic.

SALARY & BENEFITS

Employee Perks: Monthly clothing allowance, generous employee discounts and flexible working arrangements to support a healthy work-life balance. Bi-weekly healthy breakfast in the headquarters, pilates yoga and meditation classes.

Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass

Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.